Debbie Hughes

Vice President Financial Services
IBM United States

Debbie L. Hughes is IBM Vice President and Managing Director of USAA, a San Antonio-based Fortune 500 diversified financial services group of companies. USAA proudly serves millions of military members and their families with competitive rates on insurance, banking, and investment services. As the Managing Director, Debbie has a variety of duties, responsible for developing the IBM strategy, providing strategic advice to various organizational leaders, and helping the company achieve its goals.

During her 36-year tenure at IBM, Debbie has had extensive experience working around the globe as a sales executive and senior advisor to many top accounts and executives.
As a Vice President, Debbie provides day to day leadership to a team of highly skilled professional sellers, consultants and technologist who are changing the way our clients do business and serve their own clients. She holds solution expertise in the areas of digital reinvention, cognitive enterprise, automation, and platform as a service.

Debbie was honored by Computer Reseller News (CRN), for three consecutive years, as one of the Women of the Channel who are deserving of recognition for their expertise and vision. She has received numerous IBM Leadership and Marketing Excellence awards.

Debbie is a proud graduate of Southern University where she earned a B.S. Degree with Distinction in Commerce. She has completed Executive Education at Harvard Business School and the University of Alabama. Debbie has a proven record of delivering business results and client outcomes at scale. She is passionate about having an impact on the world in which we live and work.